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Red Cross
Created in collaboration with ScreenPoint Digital, these videos were created for the Red Cross Children's hospital in Cape Town.
The first video deals with the difficult topic of domestic abuse. WE chose to approach it stylistically with a hand-drawn storybook look to help appeal to a younger audience while still conveying vital information.
The second was a complete departure:
Often dealing with children from impoverished areas, the hospital needed a way to explain the process of getting and MRI to young children otherwise unfamiliar with hospitals.
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