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Red Cross
Created in collaboration with ScreenPoint Digital, these videos were created for the Red Cross Children's hospital in Cape Town.
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The first video deals with the difficult topic of domestic abuse. WE chose to approach it stylistically with a hand-drawn storybook look to help appeal to a younger audience while still conveying vital information.
The second was a complete departure:
Often dealing with children from impoverished areas, the hospital needed a way to explain the process of getting and MRI to young children otherwise unfamiliar with hospitals.
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