Shelflife x 

Marc Sidelsky 

Created for the South African launch of the new Nike MMW Zoom 4, this project was the surreal brainchild of director Marc Sidelsky, who's previous spot for Shelflife earned him a coveted Vimeo staff pick. 

 

I was approached by Marc  to help realise his vision by creating the invisible illusions, the portal effect, the cartoon dog animations and the end text.