top of page
Archive & New Balance
With the New Balance 550 continuing its reign as the must-have sneaker of 2022, Archive commissioned me to create two announcement videos for the shoe's newest South African releases.
The sneakers, only available in a limited quantity, were released at Archive's flagship stores in Sandton and Cape Town.
The videos we created reflected this, embedding a 3D model of each colorway into aerial footage of both iconic locations.
bottom of page