Archive & New Balance 

With the New Balance 550 continuing its reign as the must-have sneaker of 2022, Archive commissioned me to create two announcement videos for the shoe's newest South African releases.

 

The sneakers, only available in a limited quantity, were released at Archive's flagship stores in Sandton and Cape Town. 


The videos we created reflected this, embedding a 3D model of each colorway into aerial footage of both iconic locations.

Sandton

Cape Town